A Forbes 30 Under 30 founder, Ruari has supported early stage companies as an angel investor and brand development expert for over 10 years.

Ruari is also a co-founder of 4CAST, the UK's first athlete led investment collective, and an advisor of global brands such as Red Bull, Amazon and Budweiser on their athlete marketing strategies.

Fergus is an award winning entrepreneur and ex-sportsman.

Following retirement from professional sport in 2016, he remains passionate about working alongside elite athletes as they prepare for life outside of sport and has advised global athletes and brands throughout his career.

Fergus also lectures at The European Sports Business School (Athletes in Enterprise) whilst sitting on the board of numerous early stage businesses.

George is a serial founder with 10 years of experience in funding and developing tech-enabled consumer businesses.

As the first employee at Hoptrail, George built out a first-of-its-kind risk and compliance index for the crypto industry backed by reporting data.

He now leads on scaling technology, talent and agentic strategy at The Players Fund

Phil is the former CFO of Amazon EMEA, Deliveroo and Groupon, with deep expertise in leading companies to public markets.

In addition to being a seasoned angel investor and advisor, Phil has a wealth of experience with some of the world’s top banks; most recently he worked with JPMorgan to launch a £200m listed fund.

At The Players Fund, Phil focuses on sourcing, executing D2C, B2C and e-commerce deals, and acquisition/IPO targets.

Kelvin has more than 18 years of experience in technology, VC, investment banking and managing high-growth operations.

Formerly a Principal at Draper Esprit and headed up investments at Founders Factory, Kelvin has gained valuable experience as MD at a deep tech scale-up harvesting the power of computer vision.

He has also worked at Credit Suisse and HSBC after achieving a first class Master's degree in Computer Science from Imperial College London.

Flora is an accomplished business leader with a proven track record in driving growth and strategy.

Previously, as Business Director at LALIGA Studios and Account Director at MRM, Flora led multi-million-dollar projects, built and scaled brands, and developed high-performing teams that delivered measurable results.

Flora now supports The Players Fund's Corporate Ventures work, helping rights holders build authentic, commercially successful programmes and create meaningful business opportunities.

Rebecca has built her career helping brands grow, having previously led award-winning campaigns for Adidas, McVitie's and Unilever.

She founded the first B Corp agency in the UK and co-founded ForGood, a VC network focused on sustainably led brands and its changemaker community.

Andy has built experience across sports media, technology and brand strategy. Through Sports Pundit, he has worked with leading athletes and industry executives.

He previously held roles at CSM Sport & Entertainment (now Wasserman) and Zone7, an AI-powered injury analytics platform.

His expertise in storytelling and trend-spotting has led to advisory roles at sports businesses including Supertri, where he continues to provide guidance on content and brand strategy.

Hasnain is a Y Combinator–backed engineering leader with over a decade of experience building secure, scalable platforms for high-growth companies.

During his previous work at venture-backed teams, such as Sled (now Dot), Hasnain built modern cloud-based backends and web applications.

At The Players Fund, he now leads engineering for the Scout platform, which streamlines the enrichment and analysis of founder and company data to support investment decisions.

Michele is a former professional athlete with over 15 years of experience in the global sports industry as an active angel investor, entrepreneur and advisor.

Michele’s wealth of experience cannot be understated, having negotiated more than $150 million in sports marketing contracts and brokered over $100 million in brand partnerships in his career so far.

Michele now supports a range of early-stage ventures and organisations across sport and entertainment.

Julian is a former Swedish National Team rower and entrepreneur, having co-founded Athlete FC, a sports-tech SaaS platform serving professional football.

He studied economics and finance at Jönköping University in Sweden and combines founder operating experience with a commercial and financial lens on growth.

At The Players Fund, Julian focuses on growth-stage sports investments, supporting sourcing, diligence and value creation for companies scaling across the sports and entertainment ecosystem.

A qualified corporate lawyer, Matthew leveraged his expertise in banking and finance at leading institutions including HSBC and Natwest.

His multidimensional skillset encompasses corporate law, investment strategy and executive leadership.

As Head of Compliance at The Players Fund, Matthew utilises his extensive experience advising startups as an investor and senior executive.

With a career in the world of professional sport, Mike played cricket at the highest level for a number of years before moving into further education at Loughborough University.

Mike soon developed a keen interest towards business and founded 4CAST with Ben Stokes, Stuart Broad, and Jofra Archer, as the first athlete-led entrepreneurial collective of its kind.

Sebastiano holds a wealth of knowledge as a serial entrepreneur and investor in over 80 companies. His experience and broad network make him a valuable asset to any fund.

He is a founder of Vegan Capital, and a partner in the Blue Horizon Group. Sebastiano also co-founded a SPAC, Natural Order Acquisition Corp, which successfully closed a US$230 million IPO on Nasdaq in 2020.

Peter is an experienced CEO, Chief Investment Officer, Investment Advisor, and Fund Director with over 25 years in the investment management industry.

His career spans Private Equity/Debt and Hedge Fund investing in Australia, the US, UAE, and the UK.

With deep understanding of institutional governance, regulatory compliance, and investors' evolving needs, Peter is well-positioned to support The Players Fund team.

Jonathan leads AI and operations work at The Players Fund.

His experience includes directing global technology programmes across more than 40 markets at Kantar Media and founding Catalyst AI Consulting.

He focuses on practical AI implementation within complex organisations.