Como 1907 first team at Stadio Giuseppe Sinigaglia
Juventus trophy display featuring the club crest
Athlete featured in a Juventus Forward campaign
Juventus players featured in the Juventus Forward programme
Como 1907 Crest Collection campaign on the Lake Como waterfront
Juventus supporter wearing the club's striped shirt

Connecting the world's leading sports and entertainment IP to innovation

We partner with global brands in sport - clubs, athletes, and rightsholders - to create venture programs that go beyond the game. Structured, strategic, and always bespoke.

We operate where brand power meets venture capital. Backed by a collective of elite athletes and investors, opening doors to opportunities others can't.

We've worked with the biggest clubs in sport. Now we're building the future with them.

Start A Conversation

  • We identify venture opportunities that can create new commercial value beyond traditional sponsorship and media rights.

  • We shape each programme around the partner's priorities, brand and audience so the venture activity has a clear strategic fit.

  • We connect partners with relevant startups and technologies, then support evaluation, pilots and potential investment.

Stadio Giuseppe Sinigaglia and Lake Como, home of Como 1907 and The Players Fund's Como Ventures programme.
Como 1907 corporate venture partnership with The Players Fund - Como Ventures.
Juventus and The Players Fund corporate venture programme - Juventus Forward.